So...YOU want to advertise with us?
ADVERTISE on our show...
YOUR BRANDED PRODUCT...on our show.
Having a product Ad spot on our show, stands out as a marketing strategy because it is imperative to attach the utmost importance to the context and environment within which the product is displayed or used carrying a non-traditional, multi-dimensional storylines with authentic, entertaining dialogue and
populated with a memorable colorful guests. A good show. Period!
Product Ad spot... breaks through today's cluttered media environment. Builds awareness and brand loyalty. It expands your reach. It is truly is cost effective. It will provide a soft sell through positive association.
Think wherever the show airs…how many times does it air…your brand will be heard.
WHY OUR RADIO SHOW?
For starters Church’s Hollywood Moments Radio Show is very entertaining and well, it is also produced and hosted by multi-award winning actor/producer/director, Thomas J. Churchill aka "Church".
On Church’s Hollywood Moments, each week "Church" gossips with celebrities friends, new friends, rants, take calls and of course he will preach the word of Hollywood.
The show is very high energy, and very high profile considering the topics and guests that are on and will be on. These guests are high profile celebrities in their genre and have enormous followings with their respected fan base. Promotion is key. They all promote the show when they are on via social media/their own websites. The show is syndicated which means more chances for Potential new clients and customers will be introduced to your brand.
For packages contact us at email@example.com.
Regardless of whether you are promoting a service, product or yourself, you can do it extremely effectively on a radio show based on the stations demographic.
THE TARGET MARKET.
This honestly depends on the size of the market you wish to advertise in. Radio advertising rates can be as high as $500 per 60 spots in a top market like LA, or as low as $3 per 60 spots in Petoskey, MI.
As an example – Let’s say you wanted to air your commercial once per day, Monday – Friday in the morning, midday and afternoon and twice on Saturday and Sunday. (This is an example of a solid entry-level schedule to build awareness) Here is what you can expect to pay based on market size. (This just a rough estimate for example purposes only, and do not include agency discounts, or other factors that could decrease or increase costs)
* Markets 1- 5 (ex: New York City, Los Angeles, Chicago, etc.) From $4000 to $8000 per week/per station for a top performing station.
* Markets 6 – 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.) from $2000 to $5000 per week/per station for a top performing station.
* Markets 21 – 50 (ex: Denver, Cleveland, Kansas City, etc.) From $1000 to $3000 per week/per station for a top performing station.
* Markets 51- 150 (ex: Akron, Wichita, Baton Rouge, etc.) From $800 to $2000 per week/per station for a top performing station.
* Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.) From $500 to $1500 per week/per station for a top performing station.
Now, Internet radio is totally different animal. From Pod casts to “Live” streams…How about reaching an audience in 195 countries? That is our Target Audience. Airtime is sold in "spots”. Usually radio-advertising prices are quoted as a 30 spot or 60 spot.
Buying in spots through online radio stations is a good/low investment choice. One you don't have just local listeners, you have people listening from all over. Internet is worldwide so if you have a web based business or a website link where you sell products this is a good opportunity to get heard by many. The Internet is blowing up; more businesses are going via web based. Getting in with an online radio station/or even an online personality early may help keep your commercial costs at a fixed rate.
The internet radio audience is growing thanks to shifts in consumer listening behavior from terrestrial radio to streaming stations, according to a new eMarketer report, “Internet Radio: Marketers Move In.” Users are embracing Internet radio on a growing range of devices, from PCs, smart phones and tablets to automobiles, connected home appliances and other gadgets.
Primarily advertising monetizes Internet radio, but the industry is a small player within the digital advertising ecosystem. Growth forecasts for Internet radio advertising, though positive, are more modest than for other categories of digital ad spending.
Still, advertisers are eager to attach their brands to Internet broadcasting and other music-streaming properties. There are several reasons for this, among them: the appeal of associating a brand with a particular genre or artist; the extent to which internet radio is driven primarily by ads; and the appeal of in-steam audio ads, which are harder to avoid or skip than other forms of digital advertising. Let’s face it to reach global customers ...to brand your product.
In 2013, the number of US Internet radio listeners will grow by 11.1% to 147.3 million. Expansion will continue for the next several years, though rates will taper off to single-digit percentages. As the Internet radio audience grows, the landscape of revenue models is changing rapidly. There are services that offer free, ad-supported subscriptions, ad-free access for monthly or annual fees, and subscription-only services.
Still, most of the dollars that fuel the internet radio industry come from advertising, followed by a smaller percentage that stem from subscription fees.
eMarketer estimates that Internet radio ad spending in the US will reach $970 million in 2013 and grow to $1.31 billion by 2016.
These figures are benchmarked from the Radio Advertising Bureau (RAB) which defines digital as follows: “All revenue derived from the [radio station] web site including banner ads, tile ads, pop-up ads, internet/web streaming and dedicated streaming advertising, ecommerce, text and email messaging, other mobile media, and web-affiliate relationships (local or national), on air personalities.” The RAB also includes HD radio in its definition of digital.
Even if growth in Internet radio continues, streaming services face significant monetization challenges. Licensing costs are high for services like Pandora and Spotify and could rise further as laws expire and contracts come up for renewal. Furthermore, the ad inventory on these services is limited. Subscribers see no ads at all, and users who opt for free, ad-supported tiers generally do not tolerate heavy ad loads. To overcome these obstacles, streaming services will need to continue growing their audiences, diversifying into new venues and innovating novel ways to work with marketers.
Response rates increase 200% when advertisers add Internet radio -- defined as both online-only stations and streams of broadcast stations -- to online campaigns, according to research conducted by Parks Associates for audio ad network TargetSpot.
According to the new "Internet Radio Advertising Impact Study," "users who spend the minimal amount of time listening to Internet radio had higher ad response rates than heavy Internet-only users." Ad responses as defined by the report include purchasing a product online or at a retail location, searching for product information, becoming a "fan" on Facebook, or calling the advertisers.
The research also reported 350% higher ad response rates when advertisers add Internet radio to broadcast radio campaigns. In a companion report on "Digital Audio Usage Trends," Parks and TargetSpot focused on listener engagement. They report that 52% of digital audio listeners recall hearing or seeing an Internet radio ad -- with 40% of that group responding to an ad.
The study says that digital audio has now reached critical mass -- 39% of U.S. broadband households. While 96% of the Internet radio audience listens via computers, 45% over mobile, and 15% on tablets, the latter medium has the most active users - with 25% of tablet listeners tuning in for four or more hours daily, compared with 23% of computer users and 16% of mobile users. And 73% of digital audio listeners reported changing stations multiple times daily, a stat the study says mirrors listening patterns for over-the-air radio. That's significant; since the study also found that Internet radio ad recall increases 17% -- and response rates 200-500% -- when users tune in to two or more stations.